The idea of change scares the hell out of most people. Brands, companies and individuals have to avoid complacency and acknowledge the landscape has radically changed. Innovative businesses are altering revenue models, evolving their product lines and scaling their operations to meet the demands of the “informed” consumer. Marketers and brands must do the same. It’s about embracing and leveraging the digital trends happening in real time and accepting that the conversation between brands and consumers is the embodiment of true two-way communication. For individuals, being informative, adapting to change and accepting new challenges gives you more value, better leadership and greater contributions to your company. Learn how brands, marketers and everyday folks can change, drive, monitor, participate, accelerate, guide, engage and build conversations and online communities.